How to Write Better Web Content

  • March 24, 2018

How to Write Better Web Content

If you are just starting out as a writer, or even if you have been writing on and off for a long time, there can still be ways where you can make your content better. Whether it is minor tweaks or full overhauls in your use of language and grammar. So here are a few tips that anyone can use to make themselves look more professional in their writing endeavors.

Know what you are writing about

A great way to engage readers is to have a fervent understanding of the topic you are writing about. Nothing is worse than having a website full of content, and a big chunk of it is misinformed or lacking in detail. Remember, unless you can simplify the information and have it make sense to most people, chances are you don’t truly understand it; “explain it to me like I am a 5 year old”.

This also helps because if you can explain it well, your readers are more likely to understand it. Don’t write about a topic just because it is popular at the time, or because it might be controversial, focus on things you know about or are prepared to research. Expertise in a topic will have readers coming back again and again and if you are charging for your writing services, your clients will pay more for expert writing on niche topics.

Have an editing system in place

An editing system can range from simply going over your work again to having a series of editors and proofreaders work on it. Even the most professional of writers make mistakes and typos and having the necessary plan in place to deal with this is vital to the quality of your end product. Software like Grammarly can help. This is a spell checking and grammar software made to help people with potential writing mistakes. Of course it is not perfect and needs you to focus on the corrections and suggestions too. Whether your particular foible is misplaced commas or commonly misspelled words, Grammarly will most often point them out to you so you can double check them.

If you write large pieces regularly then you need to find a proofreader and/or editor to work with you. No software beats the experienced eyes of a professional so do not think that just because you bought the software that everything will be perfect.

Writing for Search Engines – SEO Writing

If you write content to be published online, it is likely that you know to or are told “make sure it is SEO optimized”. There are lots of common misconceptions about SEO and especially when it comes to writing. 5+ years ago, virtually all a writer needed to do was cram in a keyword enough times and the content would show up on Google. This resulted in horribly written content ranking highly and so Google made a lot of changes in how it judges content. Today, just cramming in keywords is likely to ensure the content DOES NOT show up in Google.

Google wants its users to get good content. It is as simple as that. If your content is not good, it will not rank well. It might temporarily, if the topic is highly relevant for a time before falling into the abyss of low rankings.

There are some key steps to writing for search engines but it is important first and foremost that you write well and aim the content primarily for human consumption. Learn some of the basic principles of SEO, it will stand to you and your clients will thank you for it.

Organization – The Real Key

When writing anything, organizing your thoughts, keeping them together and focused as well as laying them out in an intelligent fashion are vital to achieving a positive result.

Writer’s Blocks is a tool which allows you to bring all of your thoughts, inspiration, research, quotes and values together in one place and gives you the freedom to write better. The simple to use but invaluable software ensures your writing is always organized and put together properly without forgetting your key points.

Try it for free today.