How to Write A Blog Post
Whether you have just made a blog or have been running one for a long time it is important to know certain things about writing and posting blogs. Yes, you edited it so it looks appealing… now what? Well, now you have to learn how to write a good blog post. Regardless of your level of expertise, having a well-written blog can help you to bring in a lot of readers in the long-term.
Know Your Audience
Who is your target audience? Is it a niche diet blog? A more general self-help blog? Knowing the answer to these questions will help you to write tailored content that connects with your readers. Very few people are interested in reading a blog that is a hodgepodge of every idea that comes to your mind.
Knowing this makes it easier to stick to a topic. If you, for example, are making a blog about vegan diets, it would be best to keep the topic to that niche. You may become fascinated with writing blog posts about the latest in tech news, but that should not be intermingled with the vegan posts.
Write A Great Intro
Nothing makes you lose readers as quickly as boring them. If you want to make sure your reader not only stays for the rest of the article, but also potentially clicks on other articles, entice them. This does not mean that the title of the article or the intro needs to be “clickbaity” in nature, but it needs to be interesting or fun to captivate them.
Act as if you are selling your article. Working to get them to continue to read more information as you go further down. Adding in information in the intro that you will find further down in the article is always a plus.
Segment Your Article
If one tip should be taken from this article, it is making sure that your entire blog post is not a wall of text. You can have the best content in the world, but no readers because nobody wants to read a giant block of text. So breaking down your text into more easily readable paragraphs and segments is better in the long run.
The way you would do that is to use a sub-header. For instance, in this article, the main title is “How To Write A Blog Post” but the sub-header for this is “Segment Your Article.” It works well when you are talking about a different but related topic to branch it off into its own little section. This helps the information become more digestible, and will help you retain more readers long term.
Finish Well, but Keep the Reader
When finishing a blog post, what is your goal? In general, the goal when writing a blog post is to give the reader something to think about and this is important. However, when POSTING a blog post, you should be thinking about what you want the reader to do next. This could be a call to action such as signing up to a newsletter, following on social media, checking out a product etc. Most blogs tend to do that reasonably well but what they do not do well is keep the reader on the site.
When you have another post which is related to the current one, put a link there and invite the reader to go from one to the next. After all, if your reader has enjoyed what you have written then they are likely to be willing to read more from you. This is good for many reasons including the fact that it positions you well as an expert, it is positive for SEO, it increases the likelihood of the reader sharing your blog etc. There is no downside to it as long as it is done clearly and with only 1-2 links per page.
Another great option for the end of blogs is to encourage them to leave feedback by posting comments under the blog post. If you do this, it is wise to be available to respond to them, whether they are positive or negative, and to engage with your audience. An engaged audience is a regular and returning audience.
Organization – The Real Key
When writing anything, organizing your thoughts, keeping them together and focused as well as laying them out in an intelligent fashion are vital to achieving a positive result.
Writer’s Blocks is a tool which allows you to bring all of your thoughts, inspiration, research, quotes and values together in one place and gives you the freedom to write better. The simple to use but invaluable software ensures your writing is always organized and put together properly without forgetting your key points.
Try it for free today.