Blog Post Writing 101

  • March 24, 2018

Blog Post Writing 101

Blogging is not difficult to do but it does take some effort to do well! There are many different types of posts that you can do for a blog that may not be suitable for an article so the blog post as an “art form” is pretty special. It can gain you a following or simply be a place for you to express yourself.

From SEO to responding to your readers, here are a few bits of information about writing successful blog posts.

Use SEO to Make Search Engines Notice You

SEO stands for Search Engine Optimization, and it is vital for any blog to incorporate. While you don’t need to become an expert in SEO to have a blog, getting some basics done well will make a big difference. The best blogs are written for the purpose of the reader but even those tend to have made some edits and effort to ensure that the site is optimized for search engines to notice them.

A little effort will make a huge difference so make sure you find out the basics of SEO writing.

Be More Casual and Opinionated

When you blog, it is a chance to allow some of your personality to come out, to express yourself, your beliefs and your aims. This applies to a business blog too. Your business can have a personality of its own and the blog is where it gets its voice.

Passion helps with blogging. If you don’t care about the topic you are focusing on, your blog quality will decrease. Also, if you don’t really care about your topic, how can you expect anyone else to? It also makes writing more fun and exciting for you, as you care about what you are writing, and are more likely to provide quality content.

Casual, But Still Useful

Just because blogs are allowed to be more casual, it does not mean you can put less effort into them. If you are putting out an opinion, you need to have some kind of rational reason for it. People can still disagree with you but at least you have put across your point well! Whether your blog is business, humor, niche specific or for any other purpose, you need to put effort into them. Just putting out spun content as a blog is pretty much worthless – from both a readership and SEO point of view. There are millions of posts and articles which have a lot of words but are badly written, disorganized and an affront to the eyes. If your blog is the same then why would anyone read it?

Niche Topics are Great!

When writing a blog, you don’t want to write about a topic that has already been done to death by people far more experienced in the topic than you. So it is best to get in touch with a topic that not a lot of people focus on, but has a pretty strong following.

A topic that is ever-changing is a good choice as well, especially if you combine it with your niche. Take Video Games for example, a niche topic in the category of video games would be a specific brand, like Nintendo. An ever-changing category would involve something like news, or even reviews. That way you are writing about new topics that haven’t been done to death, and you are still writing about something that you feel passionate about.

Be Consistent

Whether you post once a day, 3 times a week, or even once a week, you are not going to get as many continual readers if your blogging does not follow a set schedule. If you blog every single day for 20 days, and then you burn yourself out and stop writing, that can greatly affect your following as a whole.

A great thing to do when you are on a writing binge, is to set your posts up on a schedule. If you are writing 20 articles, make it so that you post, say, every Wednesday and Friday at 12 PM. That will make sure that even if you burn yourself out, you will still have content posting on your blog for at least the next 10 weeks. This works for bloggers of any experience or work habits. Making sure that you have enough quality work going out can make the difference between a good blog, and a blog that simply exists.

Interact With Your Audience

Blogging is a form of social media and SOCIAL media requires you to be, well, social. When someone comments you should respond, if someone shares your blog on their social media, say thanks with a Tweet or a like, perhaps even follow them. Responsive bloggers get responses and that is the whole point of a blog!

Organization – The Real Key

When writing anything, organizing your thoughts, keeping them together and focused as well as laying them out in an intelligent fashion are vital to achieving a positive result.

Writer’s Blocks is a tool which allows you to bring all of your thoughts, inspiration, research, quotes and values together in one place and gives you the freedom to write better. The simple to use but invaluable software ensures your writing is always organized and put together properly without forgetting your key points.

Try it for free today.